It’s time to Change How We Do Business by Rich Bagin in the book, Makiing and Marketing Your Schools by NSPRA.
To turn the tide in favor of public schools in this era of competition, major transformations have to be made:
1. Schools need to continue to improve, even though more indications demonstrate that we’re better than we have been and yes, we still must get better every day.
2. A transformation needs to occur in how we communicate and market our schools. what we do now is not adequate to meet the demands of battling in this new competition era. some privatized characters spend more than 255 of their total dollars on marketing, branding, and recruitment. Meanwhile, public schools spend less than 1%. so 25% to 1% is just not a fair fight.
3. The restructuring of the communications and marketing function in school districts needs more resources and additional firepower to help local schools compete against the new challenges they now face.
4. If we continue to lose students and millions of dollars a year because we can’t afford to do anything at this moment, our leadership must be held accountable for inactive before conditions get even worse of public educations.